August 10, 2021
“Last year, we were really struggling with getting trucks and suppliers to ship in a timely manner, as well as find out where our trucks were,” said Brandon Elliott, supply chain specialist at Hayden Beverage. “That was a big thing — we didn’t even know where half of our inbound trucks were. We couldn’t give our customers a good ETA on when that product was going to be in house or back on their shelves because we quite frankly didn’t know.”
Boise-based Hayden Beverage distributes beer, wine, and nonalcoholic beverages, including brands like Red Bull, Mike’s/White Claw and Pabst Blue Ribbon, with several warehouses in Idaho and Montana. Servicing big chains, convenience stores and restaurants, it expects to receive and ship out over 9 million cases of product per year to customers.